Public Service News and Social Media
reutersinstitute.politics.ox.ac.uk/sites/default/files/2018-03/sehl_et_al_1803_FINAL_0.pdf
In this report, we examine how public service media in six European countries (Finland, France, Germany, Italy, Poland, and the United Kingdom) deliver news via social media at a time when news use is increasingly driven by referrals or consumed off-site on various platforms. The analysis is based on 14 interviews conducted between November 2017 and January 2018, primarily with senior editors and managers for news, or social media for news specifically. We complement the interviews with various analyses of how public service media perform on social media. We analyse public service media’s different social media strategies, how they organise their work, and how they adapt tactically to changes in ranking algorithms and products. The social media platforms of our focus are Facebook, Twitter, and Instagram.
